Handmade or Hand-decorated?

All too often across the world, items are classified as “handmade” when they are really not.

When the term “handmade” is used to market items that are not made by hand by an artesian, many problems arise, and the buyer, the artesian, and even the commercial makers of related products suffer. The buyer often pays too much; the artesian earns too little; and the commercial makers have difficulty maintaining quality and production in their home area.

This has been evident in food as well as textiles across the world (when you think of Parmesan cheese, do you think of a heavy round of solid cheese, a bag of shredded cheese, or green can?)

The European Union recognizes different classifications of traditional food to make certain we don’t confuse the green can that has nothing to so with Parma, Italy with the traditional cheese round produced in homes and cheese-making facilities in the Parma region, it’s important that Sardinian textiles are classified accurately with reference to the method and place in which they are made.

The textiles classifications Sardinian Arts uses and maintains are listed below. Any item we offer is accurately classified with integrity according to this system. Kelly personally visits weaving studios, custom shops, and mills to meet owners and verify how textiles are made. We are also working with weavers and others in Sardinia to adhere to this classification system to ensure the integrity of textiles “Made in Sardegna” and ensure the weavers, producers, and artists of Sardinian are treated with respect and that their items are sold in a fair and sustainable manner.

Hand made, Hand-decorated, Mill-made Classifications

The classifications are

  • Handmade textiles: Textiles made completely by hand, using looms where all the movements and beating are done only by hand/foot, and not by a hydraulic, electronic, or computerized loom.
  • Hand-decorated textiles: Textiles made by hydraulic, electronic, or computerized looms, where all the beating is not done by hand/foot. The weavers stops the mechanical beating of the loom to make pibiones and/or add other decoration by hand.
  • Mill-made textiles: Textiles made in mills, by hydraulic, electronic, and/or computerized looms with minimum human involvement, and often where many similar objects are produced at the same time.

All the classifications permit:

  • The use of fibers prepared in mills.
  • The use of a sewing machine, if the use is to make seams/hems after the weaving is cut from the loom and the seams/hems are not decorative.

The use of fibers prepared by hand without hydraulic, electronic, or computerized tools can be indicated with the label “Hand-spun fibers”.

Questions?

If you have any questions about whether the textiles you are buying are handmade, hand-decorated, or mill-made, please contact us.

From Kelly, Sardinian Arts’ Founder

Hello all,

I started Sardinian Arts in 2013 with much respect and love of Sardinia, her traditions, heritage, arts, including, of course, her weavers. We’ve come a long way in a short time, and yet there is much work to do.

The success of Sardinian Textiles: An Exhibit of Handwoven Art in San Francisco, along with related events including Intrecciati, the international intercultural fiber arts project led by Silvio Betterelli, has launched the awareness of Sardinia and her arts into an exciting new phase. As we move forward, I’ll be writing, sharing, and reaching out more, in person and on line.

To start, you’ll see a number of notes and posts here on Facebook that are not “new” in the sense that you may have heard me discuss the topic in conversation, emails, or at an event. I’m posting the information here to more widely share, and to make the information more widely accessible.

I appreciate your reading, feedback, and support!

Kelly Manjula Koza

Thanks to Flavia Loreto for the photo taken at the Italian Cultural Institute on January 19, 2017, the the opening night of Sardinian Textiles: An Exhibit of Handwoven Art. See Flavia Loreto on Facebook.

Sardinian Arts: Our Statement

My goal is to educate the people of the United States about Sardinia’s beauty, her people, traditions, and arts, especially that of the weavers. When these exist as well-rooted foundations, it is easier to sell products at a good price and maintain the region’s economy within Sardinia itself.

I plan to meet with as many weavers, artists, and those who work in this field as possible, to open and maintain a permanent dialog.

Sardinia is blessed with a culture and diverse forms of art that should be respected, maintained, and protected. The preservation and elevation of the Sardinian arts, and, in particular, the art of the hand weavers is of fundamental importance: the respect for the handweavers will serve to open doorways of awareness and respect for all weavers, all their arts, and the heritage and culture of Sardinia. This, over time, will bring positive returns for all those working in tourism and commerce.

The art of handmade Sardinian textiles is important for many reasons. The art is almost lost. The manner in which Sardinian weavers work and live, their principles, and there awareness represent a heritage that can only have a great appeal for a population that lives in a high-tech world and suffers very high levels of stress. For those living in such conditions, the hand weavers become role models for more genuine lifestyle.

At this point in time, Sardinian textiles and designer are almost unknown, and rarely found outside of the island. This offers many opportunities. However, the prevailing idea is that Sardinian weavers are exclusively rug producers, not artists. It’s imperative that this perception change.

In recent years, we have heard too many stories of traditional cultures and their arts that have been appropriated by vendors who are greedy and lack scruples. Stolen designs are used to generate profit for large international conglomerates instead of the communities from which the designs come and items are traditionally produced.

The large companies from rich countries seek unique designs and unusual textiles to sell. The weavers of the “newly discovered” countries are happy — at least initially.

But then, the local weavers try to satisfy the growing demand by using powerlooms and opening mills. The focus becomes the quantity of production, sales volume, and profit. The weavers become producers and lose their identities as artists. Unfortunately, in this process, the respect for designs, the artists, and the art itself is lost.

This is the path of decline for the art and the economy. The worth of textiles and those who produce them declines. When the weavers become merely producers, their designs and their textiles become only commodities. When the designs and the weavers are not respected and protected, the international conglomerates and interior designers award contracts to the lowest bidders. They follow simple mathematics, the law of supply and demand. In the global economy, the lowest bidders will never be Sardinians. I certainly hope that Sardinian weavers will never try to compete with China, which will always win the low-cost competition.

In Chile, the traditional weavers began to weave with powerlooms to increase their production and satisfy the growing foreign demand. In the process, the weavers and their art were not respected or protected. The corporations of the United States and Europe stole designs from Chile to make clothes, accessories, and furniture in China. The Chilean weavers and factories were not able to compete with the corporations, and lost their art and their means of income.

A similar situation happened in Kenya. Today, all the textiles of traditional design in Kenya are made in China and imported into Kenya. I think there’s only one factory left in Kenya, and it’s owned by the Chinese.
Certainly we don’t want the corporations or other countries to profit from Sardinia in the same manner.

Instead, as the indigenous population of New Zealand, the Maori, and the traditional weavers of Guatemala (who have a tradition and designs similar to the weavers of Nule) have done to successfully fight and reclaim and protect their traditional arts, Sardinians should take steps to protect their culture.

In Sardinia, sellers don’t make a distinction between textiles made by hand, powerloom, or mill. In the tourist shops, on the internet, and even in some textile studios, all of these textiles are sold as “traditional” and “traditional handmade”.

For the purpose of elevating the esteem and an value for their art, Sardinian weavers should be recognized as artists, and their traditional designs should be respected as art of Sardinian origin. Items which incorporate Sardinian designs should be made only by local producers. The protection of Sardinian artists and designs will be advantageous to all the weavers of the island.

Just as the European Union recognizes different classifications of traditional food, it’s important that Sardinian textiles are classified accurately with reference to the method and place in which they are made, and that the public be educated to this regard. In fact, all the classifications have their place and their buyers.

Having discussed and exchanged ideas and opinions with experts over the past years, I think that this system of classification will help buyers understand the classifications of textiles bearing the label “Made in Sardinia”, increase the esteem of all weavers of all the classifications, and protect the weavers in the global economy.

Handmade textiles: Textiles made completely by hand, using looms where all the movements and beating are done only by hand/foot, and not by a hydraulic, electronic, or computerized loom.

Hand-decorated textiles: Textiles made by hydraulic, electronic, or computerized looms, where all the beating is not done by hand/foot. The weavers stops the mechanical beating of the loom to make pibiones and/or add other decoration by hand.

Mill-made textiles: Textiles made in mills, by hydraulic, electronic, and/or computerized looms with minimum human involvement, and often where many similar objects are produced at the same time.

All the levels permit:

  • The use of fibers prepared in mills.
  • The use of a sewing machine, if the use is to make seams/hems after the weaving is cut from the loom and the seams/hems are not decorative.
  • The use of fibers prepared by hand without hydraulic, electronic, or computerized tools can be indicated with the label “Hand-spun fibers”.

All three classifications have their buyers and their place in the market. There is no competition. The difference between the three classifications of textiles is the same as the difference between a painting by a master painter, a limited-edition print of the painting, and a poster.

Those who are able to purchase a handmade textile do so, just as those do who are interested and able to purchase an original painting by a well-know artist.

The people who admire the art and value high-quality, but are not able to afford the cost of articles that are entirely handmade are content to pay a good price for textiles made on powerlooms. In fact, I think that consumers will pay a higher price for articles made on powerlooms when high-end sellers perceive the weavers as representatives of an art, rather than only as producers of textiles. These buyers are like those who purchase limited edition prints of a painting.

Hotels, restaurant, and average users who want pillows, rugs, and curtains for daily use seek items that are not overly costly because they understand the items will be wear with constant use. Low-cost items produced in quantity — mill-made items — serve them well. In fact, commercially-made Sardinian textiles are of higher quality than most in the United States, and the label “Made in Sardinian” is of value. The buyers of these textiles are like those who purchase posters, commercially-printed representations of art.

The important elements are the recognition of the art and appreciation for the artist.

I sincerely believe that the method by which Sardinia can advance in a sustainable means in world commerce is to elevate and protect her arts. I think that it’s essential that the hand weavers are respected and are presented as artists who express a unique culture. This will benefit all the weavers, all the arts, and all the people of Sardinia. I firmly believe that when Sardinia offers the best of their own culture to the world, the world and all the people of Sardinia will derive the most benefit.

Kelly Manjula Koza

SardinianArts.com

Windy Waves in Gallura

A few seconds of one of my favorite beaches in Gallura, Sardegna. The water is not always calm, as commonly portrayed in photos!

I personally love the rocks, wind, and crashing waves.

There’s no sound on the video, as I removed the too-windy natural sound. I always forget the windbreak for the microphone.

How Sardinia Came into My Life: Part One

The Often-asked Question

Sardinia is where I feel most at home on this planet: I melt into the land, the sea, and myself. Friends see this, and, like others, they’re mystified, as my genetic heritage is obviously not Sardinian, or even Italian.

What drew you to Sardinia? What drew you to the weavers? What’s your connection? 

I hear these questions often, and the answer is simple — and not. 

The short answer is “Good fortune, synchronicity, karma, and grace.”

The long answer, of course, is more complex, bringing together events of many times and places.

The longer-ago events that form the weft of the story and the initial story-threads of the weft are below. More weft-stories will be written – and woven!

The Warp

As a kid, my parents loved to travel, explore, and meet new people, and our summer drives across the United States fostered my own appetite for adventure, desire to travel, and sense that I would someday live outside the US. 

In addition to being adventurous, my mom was inquisitive, resourceful, and smart, and had what I call a genetic predisposition to design and engineering, which both my brother and I inherited. She could — and did — design, make, and/or fix pretty much anything and everything. She had worked as a layout artist before we kids came along, and afterwards, her love of sewing and the articles she created were the most common expression of her talents. She made most of her own clothes, many of mine, and upholstered, refinished, and transformed furniture. While I preferred playing sports and was not interested in sitting behind a sewing machine and thus (sadly) never developed my mom’s skill and patience, I did learn her sewing techniques, how to do other things precisely, and acquired an intense love and appreciation of fibers, fabrics, and textiles. I was intrigued by the patterns, the precision, the mathematics hidden in weaves, and mesmerized by the feeling of fine textiles — especially when they were woven or sewn by hand. Even as a toddler, I was drawn to the feeling of bedspreads my mom had at the time: the bumpy, precise patterns had a special feel unlike anything else. I acquired the appreciation for handmade articles and the uncanny ability to sense a handmade article at a distance. 

This passion for textiles was mostly hidden until I went to college. My choice to major in graphic design surprised friends and family: I had been a very academic student in high school, then graduated early to play a sport professionally — certainly a major surprise to my teachers! — and after a few years, finally went to college to study art  . . . and my favorite class was weaving?!?!

Yes.

While at the University of Arizona, I had the great fortune to study with Gayle Wimmer, a well-known fiber artist and Fulbright Fellow who had worked with weavers in Italy, Poland, France, and Israel. Gayle and her classes were my biggest influence while I was at the U of A, and she became a friend and mentor of sorts. I qualify “mentor” only because while I loved weaving and fiber arts, I felt that it was not my calling to be a weaver — yet I knew somehow, weaving and fiber arts would play a significant role in my life. Later, I thought, perhaps I would collect rugs, not so much for the objects themselves, but as a way to honor the women who made them, and the work of the heart that went into the textiles.

I also studied a great deal of film history and photo history, even though I could not afford to take photography classes. Those were the days before digital, and the cost of cameras, 35mm film, paper, and developing solution was beyond my means. It would be later in life when I began my work in video and photography, for in university I could barely cover the cost of the special paper, markers, Exacto knife blades, and Letraset (go look up that word!) necessary to my graphic design studies. 

In college, I also learned that the design style I had acquired from my mom and her brother — my uncle took me to his university design classes and started giving me his old Graphis magazines when I was about six years old — was considered “Swiss school” or “Italian school”. I thought this clean, simple, functional style was merely good design. My professors and other students disagreed. My final project was an identity kit for a fictitious Italian furniture maker, which I immaculately designed, precisely constructed by hand, graciously presented — and strongly defended. 

I was told I would do well in Europe, but not in the United States. It wasn’t the last time I heard this!

Design style aside, I always felt I would end up living, or at least having a second home, outside the United States. For years, I wasn’t certain where this would be, but I knew it would become clear at the right time. In my travels I considered Kerala, India; but no — the ashram and India was not for me as a home. Touring Europe, I considered various places, yet my first visit to Torino and the Piedmont area in 2003 left me feeling that Italy was too smoke-filled and misogynistic for my tastes. 

The threads hadn’t yet together to lead to Sardinia — and one of the most important was a nearly-forgotten recurring dream.

Throughout my childhood, I would often dream of a beach where the water was a deep, clear, unforgettable shade of blue, and the sky was another unique shade of azure. In the foreground, massive rocks tumbled down from my dream-vista to the water. In the distance, yet not too far away, rose the outline of a mountainous island. The beach image seemed familiar — somehow connected to a monastic lifetime — even though I did not know where the beach was, or where I had seen it before. The dream-beach was very unlike the shore of Lake Michigan, just two miles from my childhood home. The beach I saw in the dreams was more like those found in Northern California, but the colors, the rocks, the horizon, the light were not the same. The dream-beach was not a California beach. Nor was it a Hawaiian beach, a Florida beach, an English beach, or even a Greek beach — even though photos I saw of Greek beaches seemed more similar. If anything, I sensed that the dream-beach was in “Italy, but not Italy.” 

The Weft Begins

In 2006, a friend introduced me to the music of an amazing Italian singer and mystic. Even though I didn’t speak Italian at the time, I didn’t need to: the heart and soul of the singer, the voice, and the music struck me, took me inside, and eventually changed my life in ways I did not foresee. 

After a few years of listening to the music with an understanding of the heart (supplemented by whatever bits of Spanish and Latin I remembered from school, and an occasional translation provided by the friend), I decided to study the Italian language. In 2012, I began studying and visited Milano. The next year, I read my first book in Italian: The singer’s biography. As expected, there were many words, phrases, and places I did not know and couldn’t understand by context. 

Google and Wikipedia became my constant companions as I searched for definitions and place names: Sardinia — I knew where that was — but within Sardinia, Gallura? 

I googled. I clicked a link in the search results. A new page opened. Electricity jolted up my spine, and my breathing stopped.

I was looking at photos of my dream-beach.

 

###

Tours of Artist Studios in Sardinia

I will be leading tours of artist studios starting in late 2018 or early 2019. If you are interested in participating in a small-group tour, which will include visits to the studio of Isa Frongia/Anna Maria Pirastu, other studios, Sardinia’s weaving museum, and time at beautiful beaches, meals at superb restaurants, and location tours, please contact me.

More to Come

Preparing the beach for those to come.

As you can see, the website is undergoing a major renovation.

As part of the change, I’ll  be adding pages with news, events, thoughts, and information here in the News and Events section.

Some of what you’ll see will include historic information about the shows, and events that have already happened, as well as information I’ve posted on Facebook, since posts there are hard to find later!

More soon,

KMK

The Indescribable Energy of Beautiful Handwoven Sardinian Textiles

Traditional Textiles Samugheo, Orange + Black

Sardinian Arts doesn’t have push-button online ordering. Here’s why:

Fine handwoven Sardinian textiles are made one at a time by the hands of weavers who put their heart into each row and fiber of every weaving. This care and attention imparts a tangible energy into each weaving — and it’s this indescribable quality of love that makes the textiles so special, even beyond the museum-quality refinement of the craftsmanship apparent in each.

This essence, this quality is rare in the modern world.

I want to honor this uniqueness in the textiles, in the weavers, in you who seek to increase and cultivate these qualities in your life and your home. I want to help you find the right textile and offer you a connection to the integral spirit and beauty found in the traditional Sardinian handweavings.

Push-button online ordering breaks the connections. It commoditizes the weavings, annihilates the presence and individuality of the weavers, and turns you into a nameless consumer.

I don’t want to do that. The beautiful handwoven textiles of Sardinia offer a portal to a connection we all seek, and I honor this. It’s part of what I consider fair trade.

Please contact me if you want to know more and experience the textiles.

~ Kelly Manjula Koza

How It Came to Be: The Film “I Want to Weave the Weft of Time”

I Want to Weave the Weft of Time grew serendipitously from the love of weaving, great appreciation of the women who continue the nearly-lost tradition of hand weaving in Sardinia, and the desire to share the art, lives, and importance of the weavers with the world.

When I first went to meet the weavers, I didn’t have a videocamera with me: I didn’t intend to film, much less make a documentary.

I wanted to meet the women who were Sardinia’s traditional weavers, learn about their particular weaving tradition, and bring a few textiles back to the United States. After meeting several weavers across the island, I called Isa and asked if I could return to Samugheo to video her, Suzanna, and Anna Maria. I had only my iPad — not the video cameras I had used to capture documentary footage for other projects! At most, I thought I would film a few minutes of the women working and make a 10-minute video to demonstrate the process of weaving.

I ended up filming for several hours that day, and then returned to Sardinia after a few months to visit and capture additional footage for what I still thought would be a very short video.

In the interim, Bruna had met the Frongias. While she lives in a town an hour or two away, Bruna by chance came to visit the Frongias the day I returned to Samugheo to film. As Isa prepared lunch, Bruna agreed to tell me the story of how she came to meet the Frongias and start to learn to weave. Her talk was entirely spontaneous, and absolutely perfect. I couldn’t have better scripted what she said: It was also what I felt about the weavers, their art, their lives, and the role they maintain, not just in terms of maintaining an artistic tradition, but in propagating a way of life that many in the modern world seek.

We filmed in the studio, with the kitchen (and the sounds of food preparation) above. Months later, when I showed Bruna the finished film, she told me she had completely forgotten that she talked with me! She also didn’t realize that the film’s title came directly from her statement, “tessere le trame del tempo”. Bruna forgot she had told me of the dream, and thought the title a coincidence!

As I was editing the footage, friend Ruth Mendelson – an amazing composer of wonderful original scores for documentaries — saw the draft, encouraged me, and agreed to compose and record the soundtrack. Ruth’s enthusiasm and support propelled me, and the truly heartfelt, complex tapestry of music she scored for the film perfectly captures the feeling of the women, the complexity of the weavings, and the mix of ancient and modern cultures that are Sardinia. Ruth’s score carries the film to a level that’s truly synergistic, much more than the sum of its parts.

I hope you’re as enchanted and moved watching this as we were making I Want to Weave the Weft of Time. The women have adopted me as family, and the film is truly a work of the heart.

Visit WeaveWeftofTime.com to see the film!

~ Kelly Manjula Koza

Thank You!

We would like to thank you for your participation in Sardinian Textiles: An Exhibit of Handwoven Art and related events.

The show and related events were well-received and brought much attention to Sardinia and Sardinian textiles.

There were about 120 guests at the opening night of the show, arriving from many cities across California and even other states. Paolo Barlera, Director of the Italian Cultural Institute – San Francisco, and Luigi Biondi, the Assistant Consul General, welcomed the crowd and introduced two representatives from the Comune of Samugheo, Deputy Mayor Maurizio Frongia and Cultural Minister Manuela Barra. Maurizio thanked organizers, presented them with a book of Samugheo’s history and a bar of the local handmade Gaia soap, and talked about the history and importance of weaving in Samugheo. This was followed by the trailer from the film I Want to Weave the Weft of Time, demonstrating the importance of Samugheo’s last handweavers, and a slideshow and discussion of handweaving. After this, there was a short lecture about the show participants, the challenges weavers, shops, and mills face, and a presentation of high-resolution photos of key historic weavings from the MURATS collection.

The audience was captivated by the weavings, and very interactive. People asked many questions during and after the presentation and inspected the textiles on display. The crowd was also happy to be well-fed: San Giuliano of Alghero donated many cases of olive spreads and antipasti, all of which were eagerly devoured along with the kilo of pane carasau direct from Sardinia, sheep cheese, and, of course, wine. Local restaurant 54 Mint also provided Italian desserts, which disappeared rapidly.

In the weeks after the opening there were two film screenings of I Want to Weave the Weft of Time. The first screening was held in lieu of the planned pibiones workshop, as at the last minute the weavers were prevented from traveling by an unforeseen event. Lacis Museum in Berkeley hosted the event. The second screening was at IIC some weeks into the show, to bring a new audience to the exhibit.

Intrecciati, the intercultural project led by designer Silvio Betterelli, drew fibers from locations around the globe, including South Africa, India, Sardinia, Italy, and many states from the United States. Volunteers helping Silvio complete the project included weaver Reba Siero, students Maya Trifunovic and Alex Boccon-Gibod, and their grandmother visiting from Belgrade.

A number of newspapers, websites, and social networking platforms carried short notices and articles about the event, and longer articles appeared in L’Italiano-Americano in the US and a number of papers in Sardinia.

We would also like to thank the volunteers in San Francisco who helped make the event a success. Photographer Flavia Loreto took wonderful photos capturing the opening night (attached). Volunteers Arpana Warren, Mark Springer, Gab Koza, Anne Yale, and the staff of the IIC helped set up the show and opening night. Vera Lazarevic and Gilles Boccon hosted a wonderful dinner (at which Gilles prepared everything from scratch) where Silvio discussed his work and latest collection. Dhanya Olson created the looms for the intercultural project.

In addition demonstrating the interest the public has for Sardinian textiles and Sardinia, the show increased the public’s understanding of the importance of maintaining the traditions, history, and designs of Sardinia, and their support of efforts to ensure the creation of hand-woven, hand-decorated, and mill-produced textiles remains in Sardinia.

As you know, the IIC-Chicago is interested in hosting a similar show in the future; I’m (Kelly) following up with the director to ascertain details of this future project. I’m also developing concrete opportunities to promote Sardinian textiles in a sustainable manner that brings visibility and sales to Sardinia by leveraging the the latest advertising technology.

While the show and the related events are over, the success has opened a doorway that I see as the beginning, an introduction of Sardinian textiles to the United States!

Thank you all for your participation!

Paolo Barlera, Italian Cultural Institute, Kelly Manjula Koza, Sardinian Arts, Inc.

Thank you to Flavia Loreto for the photos!

Grazie!

Cari Amici,

vogliamo ringraziarVi per la vostra partecipazione alla mostra, Sardinian Textiles: An Exhibit of Handwoven Art, e agli eventi collegati.

Si è trattato di una mostra esemplare e di una serie di eventi collegati che sono stati ricevuti con entusiasmo e hanno attirato molta attenzione verso la Sardegna e i tessuti Sardi.

I partecipanti all’inaugurazione sono stati circa 120, provenienti da molte città della California e da altri stati. Paolo Barlera, Direttore dell’Istituto Italiano di Cultura (IIC)- San Francisco, e Luigi Biondi, Vice Console Generale, hanno accolto gli spettatori e introdotto due rappresentati del Comune di Samugheo, il Vice Sindaco Maurizio Frongia e l’Assessore alla Cultura Manuela Barra. Maurizio ha dato il proprio ringraziamento agli organizzatori ed ha presentato un libro che narra la storia di Samugheo e una saponetta Gaia fatta a mano nel paese. Il Vice Sindaco ha parlato della storia e dell’importanza dell’arte della tessitura a Samugheo. In seguito si è svolta la presentazione del trailer del film “I Want to Weave the Weft of Time”, che mostra l’importanza dei tessitori che lavorano a mano. Al termine del film, si è svolto un discorso sulle sfide che i tessitori, i negozi, e le fabbriche della Sardegna sono costretti ad affrontare, oltre ad una serie di foto ad alta risoluzione di campioni di tessuti antichi della collezione del MURATS.

Il pubblico è rimasto affascinato: sono state fatte molte domande dopo la presentazione, e tutti hanno esaminato i tessuti. Gli ospiti sono anche stati contenti di poter godere di un cibo fantastico: San Giuliano d’Alghero ha donato scatole di creme spalmabili di olive e antipasti che sono state divorate con piacere, accompagnate da pane carasau portato dalla Sardegna, formaggio pecorino e, naturalmente, vino. Il ristorante 54 Mint ha offerto dolci tipici dell’Italia, che sono spariti rapidamente.

Nelle settimane seguenti l’inaugurazione, ci sono state due presentazioni del film I Want to Weave the Weft of Time. Il primo al posto del workshop di pibiones che era stato programmato inizialmente, perché all’ultimo momento i tessitori non hanno potuto partecipare a causa di una situazione imprevista. Lacis Museum a Berkeley, California, ha ospitato l’evento. Il secondo si è tenuto all’IIC alcune settimane dopo l’inaugurazione, per attrarre altre gente alla mostra.

“Intrecciati”, il progetto interculturale guidato dal designer Silvio Betterelli, ha raccolto fibre da vari paesi lontani fra cui il Sud Africa, l’India, la Sardegna, l’Italia, e diversi stati degli Stati Uniti. Hanno contribuito a realizzare il progetto con Silvio la tessitrice Reba Siero, gli studenti Maya Trifunovic e Alex Boccon-Gibod, e la loro nonna, che era in visita da Belgrado.

Diversi giornali, siti web, e piani di social networking hanno discusso brevemente gli eventi della mostra e articoli più lungi sono stati pubblicati nel giornale stampato e online di L’Italiano-Americano negli Stati Uniti e diversi giornali e website in Sardegna.

Vogliamo anche ringraziare i volontari qui a San Francisco, che hanno contribuito a fare dell’evento un successo. La fotografa Flavia Loreto ha fatto foto fantastiche dell’inaugurazione (allegate alla presente). Arpana Warren, Mark Springer, Gab Koza, Anne Yale e lo staff dell’IIC hanno appeso i tessuti e hanno messo in ordine tutti i dettagli dell’inaugurazione. Vera Lazarevic e Gilles Boccon hanno ospitato una cena deliziosa (fatta completamente a mano da Gilles), dove Silvio ha parlato della sua arte e la sua ultima collezione. Dhanya Olson ha costruito i telai per il progetto interculturale.

Oltre a dimostrare il grande interesse del pubblico per i tessuti Sardi e la Sardegna, il principale risultato della mostra è stato quello di accendere i riflettori sull’importanza di preservare la tradizione, la storia ed i motivi della Sardegna, e di supportare lo sforzo di mantenere in Sardegna la creazione dei tessuti fatti a mano, a telaio meccanico, e in fabbrica.

Come sapete, I’Istituto Italiano di Cultura di Chicago è interessato ad ospitare una mostra simile a quella di San Francisco; sono (Kelly) in contatto con la direttrice per delineare i dettagli di questo progetto futuro. Sto anche lavorando a delineare alcune ulteriori opportunità per promuovere i tessuti Sardi in modo sostenibile che possa portare a vendite e visibilità per la Sardegna con una nuova tecnologia di advertising.

Mentre la mostra e gli eventi collegati sono finiti, il successo ha aperto una serie di porte e io li considero come un inizio, un primo passo per l’introduzione dei tessuti Sardi negli Stati Uniti!

Grazie a tutti voi per la vostra partecipazione!

Paolo Barlera, Italian Cultural Institute e Kelly Manjula Koza, Sardinian Arts, Inc.

Grazie mille a Flavia Loreto per le foto!